Make, born as Integromat in Prague in 2012 and acquired by Germany's Celonis in 2020, is the darling of automation agencies: a visual editor where you draw sophisticated scenarios, with conditions, loops and data transformations. More flexible than Zapier, loved by intermediate technical profiles.
The question to ask yourself is simple: do you want to draw scenarios? If the answer is yes, Make is a great playground. If you just want the work done (emails sorted, quotes chased, the morning briefing delivered), that is exactly what the AIOS delivers, without ever opening a workflow editor.
The comparison at a glance
| Criterion | AIOS | Make |
|---|---|---|
| What it is | A complete digital employee that understands and executes | A visual editor for automation scenarios |
| How you use it | You talk, the system understands and acts | You draw scenarios: modules, filters, routers |
| Learning curve | None: it is a conversation | Real: the power comes at the price of complexity |
| Tasks requiring judgment | Yes: writing, analysing, deciding case by case | No: a scenario follows its diagram |
| Business memory | Complete and shared across every task | None: scenarios are independent |
| Hosting | Dedicated server in France | Shared cloud (Celonis group) |
| Human support | Onboarding, training, ongoing support | Documentation, community |
| Billing | Fixed monthly subscription, 7-day trial without a credit card | Usage-based (credits per operation) |
When to choose Make
- You are technically comfortable and enjoy building precise visual scenarios
- Your need is a well-defined, high-volume data flow between several applications
- You have an agency or a contractor building and maintaining your scenarios for you
When to choose the AIOS
- You do not want to learn a tool or depend on a contractor for every change
- Your needs move: what you delegate today is not what you will delegate next month
- You want a single counterpart that knows your business and takes topics end to end
Our verdict
Make is probably the best scenario editor on the market, and in good hands it works wonders. But it takes those good hands. The AIOS removes the question: no scenario to draw, no module to maintain, you talk and it gets done.
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